Monday, September 27, 2010

Alured De Valer









After a lifetime of deliberating a name to call my fashion line I can finally announce the birth of Alured De Valer, in actual fact he was born many centuries ago and I shall get into that.

Fashion design is something I have always done since I was about 2 thanks to an amazingly talented dressmaker mother - it still amazes me how she can turn my designs into life exactly how I had envisioned them, yes her talent is sick. 

But up until now my creations have only been worn by me, though I am now in the process and actually launching my line, I’m excited as I feel (and everybody else I know has continuously told me) I was born for this, I literally live for fashion and cannot wait to dress everyone up all pretty!

Monday, September 20, 2010

Fashion Week

As Fashion week came to and end I finally found time to blog about it..The shows I went to where amazing, Zang Toi had some beautiful chiffon feminine dresses, not unlike the collection I had designed and am wearing this season.
As for Fashion night out, this years turn out was insane, quite literally.
After starting off at Sean John, we headed to Bergdorf, then caught the end of Brian McAdams performance at Calvin Klein before heading to Barneys, where I smiled for the lens - lost count how many times!
If that wasn't crazy enough, Soho was like Notting Hill Carnival meets Gay Pride Parade X10!
It was nuts. To my delight, I have never seen so many people dressed up, and if i had my way it would be mandatory to ‘dress up’ everyday! 
Sweat pants would be banned, men would dress prohibition era and woman would dress as beautifully as Marie Antoinette did. 
I know thats not going to happen but I do think its sad how sloppy people have gotten in our generation.
Check me out in Marie Claire-

Tuesday, September 7, 2010

Living Life On The Edge

Whenever possible I go to my new favorite place in NYC.. the new pier in Williamsburg. 
Aside from the fact that it seems the only place I can escape my ADD, actually focus and be creative, The breeze, sound of the splashing waves along with Cafe del mar playing in my ipod takes me back to my fun and less responsible days if living in Ibiza... 
It also means I can look u at my dream condo in its full glory.. The Williamsburg edge!. I have been watching it grow from its foundation like its my own baby over the past 3 years and I just love it more everyday, ideally I want the $2mil penthouse but I will take any of the units there! check out there site and tell me you don't love it!. 
TheWilliamsburgEdge.com
So I asked the universe, made the vision board,  and 135 kent will be my new address soon!!